Melaleuca was listed on the Inc. 500's list of fastest-growing companies in 1990, 1991, 1992, 1993, and 1994 and today is one of the largest and most successful privately owned companies in Idaho.
Melaleuca, Inc. is not the first Melaleuca based company. A previous company began under the name "Oil of Melaleuca, Inc." offering a single product called "T36-C5 Melaleuca Oil" which was formulated from extract of the melaleuca alternafolia shrub-like tree, commonly known as tea tree oil. This other company operated as a standard multi-level marketing company whose literature reportedly made health claims the FDA would not approve because the company sold products whose uses and benefits were not verifiably documented. There were also exaggerated claims of the efficacy, and claims that the company was a sole source of the tea tree oil sold by the company.
In 1985, Oil of Melaleuca, inc. was taken over by Frank L. VanderSloot who quickly dissolved the company, created a new marketing plan to support consumers, immediately launched an initiative to bring the company's product line into compliance with FDA regulations, and started a new, legally sound company under the name of "Melaleuca, Inc.". He moved away from the Multi Level Marketing model, and developed a new compensation plan for Marketing Executives now know as Consumer Direct Marketing where there would be no risky up-front investment, no hype, and a focus on every day consumable products. Independent Marketing Executives were no longer required to sell products but instead became preferred membership enrollment facilitators. Since VanderSloot has taken the helm, Melaleuca has experienced consistently increasing sales and revenues and expanded internationally.
Since its beginning in 1985, Melaleuca has grown to over 2,500 employees as well as sales offices in Hong Kong, Canada, Japan, and Australia, Taiwan, New Zealand, and United Kingdom and grossed US $887,000,000 in sales in 2008. Melaleuca began sales in Singapore, Netherlands, and Jamaica in 2006 and now MALAYSIA in 2010.
While initially based predominantly on melaleuca plant extracts, the product line has since expanded beyond this initial focus. Melaleuca sells products including environmentally friendly household cleaners, personal care items, pharmaceuticals and nutritional supplements. The company markets itself as being earth-friendly, and many of their products are certified organic and Kosher certified. They also launched a cosmetics line in partnership with fashion designer Nicole Miller in August, 1999. The partnership ended in 2010 when Melaleuca replaced the Nicole Miller brand with the Sei Bella brand of cosmetics and beauty prodcuts.  They launched a home security line of services and products in 2009.
Melaleuca has been outspoken against the abuses inherent to the multi-level marketing model and the damage they say it can cause. By contrast, Melaleuca does not allow inventory loading (a practice used by many multi-level marketing companies encouraging them to purchase sometimes thousands of dollars worth of inventory), limits the marketing chain to 7 generations, and prohibits "breakaways" (another practice commonly found in multi-level marketing). Melaleuca also does not require its marketing executives to maintain an inventory. In order to earn commissions from one's customers, marketing executives must produce a minimal number of 35 product points per month (the equivalent of about $45–55 each month) to remain an active Independent Marketing Executive. This in turn qualifies the Preferred customer to receive a 30%-40% discount off the regular purchase price of their personal product purchases. The company also offers their preferred members an opportunity to earn up to 10% of their monthly product order back in "Loyalty Shopping" dollars. After earning $100 in Loyalty Shopping dollars their first five consecutive months, new preferred members are allowed to redeem their earned Loyalty Shopping dollars towards products.
The products Melaleuca produces today are typically everyday, consumer items such as shampoo, hairspray, and cleaning supplies. Independent Marketing Executives and Preferred Customers of Melaleuca, Inc. say that the minimum required level to receive this discount is compatible with average household and personal monthly use.
According to Melaleuca, the company focuses on developing products that support wellness through a healthy lifestyle and products that are safer for your home. The company focuses on researching and bringing to market cleaning products that are environmentally friendly and use more natural ingredients. Melaleuca touts that its products perform as good or better than what is found at the local grocery store, but without the bleach, lye, or other chemicals typically found in other brands.
The company has developed an extensive line of nutritional products such as vitamin and mineral supplements which claim to promote heart health, cardiovascular, and blood pressure supplements, and a glucosamine product for healthy joints. They also have developed products using natural ingredients that the company claims support healthy vision, healthy prostate, healthy urinary tract, as well as other nutritional supplements. It also has a body and bath product line, beauty and makeup line, and weight management line.
Melaleuca uses a direct-to-consumer delivery model, where a customer can place an order via telephone, fax or online (over the internet) and products are delivered to their door via UPS or national mail carrier.
Melaleuca and its 22 year President and CEO, Frank VanderSloot, have been the recipients of numerous distinguished honors and awards:
P.S: Melaleuca is now in Malaysia, dont miss it please call : +60138003688 or email Mysmelaleuca@gmail.com.